Could we give commercial insurance a facelift?


First in the market to offer amalgamated insurance, AIU is a pioneer & disruptor in the space, and the largest US provider in its market. But their site was staid, old, unfriendly and just… blah. It didn’t AIU justice, and hindered sales.


  • Tagline & branding
  • UX strategy
  • Website copy


A powerful brand that’s corporate but human, with a website that’s professional, high-end and makes a strong sales impact.

aiu home page

Wrote a professional website that’s actually fun to read!


“Devorah took a really complex industry —underwriting and insurance— and wrote a professional website that’s actually fun to read! I was amazed at her rapid grasp of the insurance space, how intimately and thoroughly she understood us. By the time she finished her research, I almost felt like I could hire her to work for us.

She’s bright and positive (as is her copy – I loved that!), very on top of her game, and flexible — we changed a big thing, someone wasn’t available, she just went with it and went on.

We couldn’t possibly have had a better experience or end product.”

Leah Breuer, Director of Operations, AIU

She did a wonderful job


I cannot think of a single aspect of our work together that could have been improved. One of the highlights that stands out in our work with Devorah was how she completed tasks in such a timely way. She was friendly, but kept the project moving to meet timelines, which is an extremely important aspect that many vendors let slide.

She also put herself into our readers’ mindset — visualizing how they would peruse the site, how they’d think and what they’d want to see, and captured all that in the copy. She was pleasant to collaborate with, and willing to get our input and fine-tune accordingly. We’re extremely pleased with the website she wrote, she did a wonderful job

— Ben Goldberg, Managing Partner, AIU

It’s not just the words that
make a difference, it’s the
strategy behind them.

Copywriting = 80% what to say + 20% how to say it

Ready to hit the start button on increased sales + profit for YOUR company?