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“Devorah took a really complex industry \u2014underwriting and insurance\u2014 and wrote a professional website that\u2019s actually fun to read! I was amazed at her rapid grasp of the insurance space, how intimately and thoroughly she understood us. By the time she finished her research, I almost felt like I could hire her to work for us.<\/strong><\/p>\nShe\u2019s bright and positive (as is her copy – I loved that!), very on top of her game, and flexible — we changed a big thing, someone wasn\u2019t available, she just went with it and went on.<\/p>\n
We couldn\u2019t possibly have had a better experience or end product.\u201d<\/p>\n
\u2014 <\/span> Leah Breuer, Director of Operations, AIU<\/h4>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sapphirecopy.com\/wp-content\/uploads\/2022\/05\/AIU-Images-2-1.png” title_text=”AIU Images 2″ show_bottom_space=”off” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”blue-sec” _builder_version=”4.16″ background_color=”#ffffff” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”She did a wonderful job” _builder_version=”4.17.3″ text_font=”Roboto|700|||||||” text_text_color=”#000000″ text_font_size=”38px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”Roboto|700||on|||||” header_3_text_color=”#e06b43″ header_3_font_size=”30px” header_3_line_height=”2em” text_orientation=”center” animation_style=”flip” animation_direction=”top” animation_duration=”1500ms” locked=”off” global_colors_info=”{}”]<\/p>\n
She did a wonderful job<\/h3>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”||100px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonial” module_class=”testimonial-lc-child” _builder_version=”4.17.3″ text_font=”Roboto||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”|-8.2%||12%|false|false” custom_padding=”30px|0px|30px|0px|false|false” global_colors_info=”{}”]<\/p>\n
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I cannot think of a single aspect of our work together that could have been improved. One of the highlights that stands out in our work with Devorah was how she completed tasks in such a timely way. She was friendly, but kept the project moving to meet timelines, which is an extremely important aspect that many vendors let slide.<\/p>\n
She also put herself into our readers’ mindset — visualizing how they would peruse the site, how they’d think and what they’d want to see, and captured all that in the copy. She was pleasant to collaborate with, and willing to get our input and fine-tune accordingly. We’re extremely pleased with the website she wrote, she did a wonderful job<\/p>\n
\u2014 Ben Goldberg, Managing Partner, AIU
\n<\/span><\/h4>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”about2″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”It’s not just about” module_class=”child-text child-contact” _builder_version=”4.16″ text_font=”Roboto||||||||” text_text_color=”#000000″ text_font_size=”24px” text_line_height=”1.4em” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
It’s not just the words that
\nmake a difference, it’s the
strategy behind them.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Copywriting = 80% what to say + 20% how to say it” module_class=”child-text child-contact” _builder_version=”4.16″ text_font=”Roboto||||||||” text_text_color=”#000000″ text_font_size=”24px” text_line_height=”1.4em” text_orientation=”center” custom_margin=”||5px” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Copywriting = 80% what to say + 20% how to say it<\/strong><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Ready to hit the start button” module_class=”child-text child-contact” _builder_version=”4.16″ text_font=”Roboto||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.4em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Ready to hit the start button on increased sales + profit for YOUR company?<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||67px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”http:\/\/sapphirecopy.com\/contact-us\/” button_text=”SNAG MY SLOT” button_alignment=”center” admin_label=”SNAG MY SLOT” module_id=”cta-btn” _builder_version=”4.16″ custom_button=”on” button_text_size=”16″ button_text_color=”#161616″ button_bg_color=”#fbb03b” button_border_width=”0″ button_border_radius=”20″ button_font=”Roboto||||||||” button_use_icon=”off” custom_margin=”-10px||10px|” custom_padding=”10px|90px|8px|90px” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”child-prev-next” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sapphirecopy.com\/wp-content\/uploads\/2022\/02\/neat-prev.png” title_text=”neat-prev” url=”https:\/\/sapphirecopy.com\/neat-trash\/” force_fullwidth=”on” admin_label=”Previous” _builder_version=”4.17.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=”” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”child-prev-next” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/11\/pf-next.jpg” url=”https:\/\/sapphirecopy.com\/payrofinance\/” force_fullwidth=”on” admin_label=”Previous” _builder_version=”4.17.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”” title_text=”pf-next” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
AIU Could we give commercial insurance a facelift?Backstory First in the market to offer amalgamated insurance, AIU is a pioneer & disruptor in the space, and the largest US provider in its market. But their site was staid, old, unfriendly and just\u2026 blah. It didn\u2019t AIU justice, and hindered sales.Work Tagline & branding UX strategy […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"\n
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