{"id":5634,"date":"2020-10-28T17:18:58","date_gmt":"2020-10-28T17:18:58","guid":{"rendered":"https:\/\/sapphirecopy.com\/?page_id=5634"},"modified":"2020-11-05T01:34:39","modified_gmt":"2020-11-05T01:34:39","slug":"jdby","status":"publish","type":"page","link":"https:\/\/sapphirecopy.com\/jdby\/","title":{"rendered":"jdby"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#0c1628&#8243; custom_margin=&#8221;||-123px|||&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Banner&#8221; module_class=&#8221;bg-overlay&#8221; _builder_version=&#8221;4.6.6&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/banner5.jpg&#8221; parallax=&#8221;on&#8221; min_height=&#8221;413px&#8221; custom_padding=&#8221;191px|0px|100px|0px||&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.5.1&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;JDBY-ytt&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h3>JDBY-YTT<\/h3>\n<h2><strong>Can they raise a million dollars during COVID-19, with so many donors forced to retrench?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#e06b43&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.5.6&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Problem and Solution&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;48px|0px|100px|0px||&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.5.8&#8243; custom_margin=&#8221;2%|auto|-45px|auto||&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Backstory&#8221; module_class=&#8221;child-text&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;726px&#8221;]<\/p>\n<h3>Backstory<\/h3>\n<p><span style=\"font-weight: 400;\">JDBY, the largest day school in the midwest was forced to cancel their annual fundraiser when coronavirus hit. That meant more expenses, less tuition income and fewer donations. <\/span>Could we come up with an innovative way to <b>grab attention, touch hearts and open pockets \u2014 even while so many other causes were doing the same?<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Work&#8221; module_class=&#8221;child-text&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;550px&#8221;]<\/p>\n<h3>Work<\/h3>\n<ul class=\"child-list\">\n<li>Custom survey<\/li>\n<li>Messaging strategy<\/li>\n<li>Brochure copy<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;2%|||&#8221; custom_padding=&#8221;2px|||||&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Outcome&#8221; module_class=&#8221;child-text&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;0px|||||&#8221;]<\/p>\n<h3>Outcome<\/h3>\n<p><span style=\"font-weight: 400;\">Several weeks of intense student body research gave us mind-blowing stats, stories and quotes from <strong>students as young as 5<\/strong>. The result was a campaign everybody noticed \u2014 and a flood of substantial donations, even from cash-strapped donors.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Link&#8221; module_class=&#8221;link-to-site&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;550px&#8221; custom_margin=&#8221;|||-40px||&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<h3><a href=\"https:\/\/378537-1186222-raikfcquaxqncofqfm.stackpathdns.com\/wp-content\/uploads\/2020\/08\/JDBYYTT-EssentialsBrochure2020-6thDraft.pdf\" target=\"blank\" rel=\"noopener noreferrer\">Read brochure<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;blue-sec&#8221; _builder_version=&#8221;4.6.6&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-133px|||||&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-26px|auto||auto||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Got more people to click&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto|900|||||||&#8221; text_text_color=&#8221;#e06b43&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1500ms&#8221; locked=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>&#8220;We got our first $10k check a day after we mailed it out.&#8221;<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; custom_padding=&#8221;||100px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testimonial&#8221; module_class=&#8221;testimonial-lc-child&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;|12%||12%&#8221; custom_padding=&#8221;30px|0px|30px|0px|false|false&#8221;]<\/p>\n<div id=\"child-content\" style=\"text-align: left; display: flex;\">\n<div class=\"et_pb_column et_pb_column_1_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough\" style=\"display: flex; align-items: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5210 alignnone size-medium\" src=\"https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/jdby-logo-updated.png\" alt=\"\" width=\"160\" height=\"160\" \/><\/div>\n<div class=\"et_pb_column et_pb_column_3_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough\">\n<p class=\"child-text\" style=\"line-height: 1.6em;\">&#8220;<span style=\"font-weight: 400;\">I just got a call from one of the recipients, telling me how he read it cover-to-cover.<br \/> <\/span><span style=\"font-weight: 400;\">It made him so proud to be a part of what we do, he immediately sent a check for $10k. Devorah <strong>made us look good, and the results speak for themselves<\/strong>.<\/span>&#8220;<\/p>\n<h4 class=\"child-text\"><\/h4>\n<h4 class=\"child-text\">\u2014\u00a0Fundraising team, Joan Dachs Bais Yaakov<\/h4>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; width=&#8221;100%&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/smartmockups_kgtnwyep.jpg&#8221; title_text=&#8221;smartmockups_kgtnwyep&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-80px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;blue-sec&#8221; _builder_version=&#8221;4.6.6&#8243; background_color=&#8221;#ffffff&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Got more people to click&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;38px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#e06b43&#8243; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1500ms&#8221; locked=&#8221;off&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Got it perfect<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; custom_padding=&#8221;||100px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testimonial&#8221; module_class=&#8221;testimonial-lc-child&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;|12%||12%&#8221; custom_padding=&#8221;30px|0px|30px|0px|false|false&#8221;]<\/p>\n<div id=\"child-content\" style=\"text-align: left; display: flex;\">\n<div class=\"et_pb_column et_pb_column_1_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough\" style=\"display: flex; align-items: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5210 alignnone size-medium\" src=\"https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/jdby-logo-updated.png\" alt=\"\" width=\"160\" height=\"160\" \/><\/div>\n<div class=\"et_pb_column et_pb_column_3_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough\">\n<p class=\"child-text\" style=\"line-height: 1.6em;\">&#8220;<span style=\"font-weight: 400;\">Due to Covid, we had to switch directions on the content midway, but Devorah didn\u2019t bat an eyelash. She made us so comfortable to share concerns, and got it perfect. <\/span><\/p>\n<p class=\"child-text\" style=\"line-height: 1.6em;\"><span style=\"font-weight: 400;\">She was a <strong>real professional, but engaging, approachable and really pleasant<\/strong> at the same time.<\/span>&#8220;<\/p>\n<h4 class=\"child-text\">\u00a0<\/h4>\n<h4 class=\"child-text\">\u2014 Rabbi Avraham Brownstein, Executive VP<\/h4>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;51px|||||&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/jdbym6.jpg&#8221; title_text=&#8221;jdbym6&#8243; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-70px|||||&#8221; custom_padding=&#8221;0px|||||&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/sapphirecopy.com\/wp-content\/uploads\/2020\/10\/jdbym5.png&#8221; title_text=&#8221;jdbym5&#8243; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-70px|||||&#8221; custom_padding=&#8221;0px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;about2&#8243; _builder_version=&#8221;4.6.6&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;It&#8217;s not just about&#8221; module_class=&#8221;child-text child-contact&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p style=\"text-align: right;\">It&#8217;s not just the words that<br \/>\nmake a difference, it&#8217;s the<br \/>strategy behind them.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Copywriting = 80% what to say + 20% how to say it&#8221; module_class=&#8221;child-text child-contact&#8221; _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||5px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Copywriting = 80% what to say + 20% how to say it<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Ready to hit the start button&#8221; 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That meant more expenses, less tuition income and fewer donations. Could we come up with an innovative way to grab attention, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JDBY case study<\/title>\n<meta name=\"description\" content=\"A campaign that everybody noticed. 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