Biking? Ditch the hand signals — and get noticed.


A novel, cutting-edge cycling backpack — it’s a cyclist’s dream and an investor’s goldmine. Could we drum up enthusiasm for BOTH audiences, with one site?


  • Messaging strategy
  • Slogans & branding
  • Website copy


Over $2.5M raised so far, and orders coming in as fast as the team can fill them.


"Working with Devorah was eye-opening. I didn’t need to be prepared with anything or know what to say — she knew exactly what info she needed, and extracted the right information to accomplish our messaging goals.

She nailed our messaging."

— Zena Krispin, CMO

Engaging. Clear. Succinct.

“I saw the copy and immediately knew: this is WOW. Clear, succinct, engaging and powerful — it’s exactly what I wanted.

Devorah was extremely knowledgeable, very professional, clearly experienced, flexible about call timing, and constantly focused on the end goal. I’d definitely work with her again — and comfortably recommend her further.”

— Zena Krispin, CMO

It’s not just the words that
make a difference, it’s the
strategy behind them.

Copywriting = 80% what to say + 20% how to say it

Ready to hit the start button on increased sales + profit for YOUR company?