Backstory
A novel, cutting-edge cycling backpack — it’s a cyclist’s dream and an investor’s goldmine. Could we drum up enthusiasm for BOTH audiences, with one site?
Work
- Messaging strategy
- Slogans & branding
- Website copy
Outcome
Over $2.5M raised so far, and orders coming in as fast as the team can fill them.
"Working with Devorah was eye-opening. I didn’t need to be prepared with anything or know what to say — she knew exactly what info she needed, and extracted the right information to accomplish our messaging goals.
She nailed our messaging."
— Zena Krispin, CMO
Engaging. Clear. Succinct.
“I saw the copy and immediately knew: this is WOW. Clear, succinct, engaging and powerful — it’s exactly what I wanted.
Devorah was extremely knowledgeable, very professional, clearly experienced, flexible about call timing, and constantly focused on the end goal. I’d definitely work with her again — and comfortably recommend her further.”
— Zena Krispin, CMO
It’s not just the words that
make a difference, it’s the
strategy behind them.
Copywriting = 80% what to say + 20% how to say it
Ready to hit the start button on increased sales + profit for YOUR company?
